There is no denying that the COVID-19 crisis has impacted all of us. No matter what type of business you currently operate chances are that during this time you have had to adapt your processes in one way or another.
Whether you’ve had to accommodate your staff working from home, alter the layout of your business space to allow for social distancing, take your business completely online, or even take the hard step of laying off your team – almost every business, everywhere has had to adapt to handle this event.
And now, as things begin to shift again, with the world gradually beginning to come back to life, you may be wondering about a few things…
1.) How can I reduce expenses and increase my returns to make up for losses over the last few months?
2.) How can I advertise in an effective but also conscious manner so that I don’t experience any negative PR backlash?
3.) What is THE BEST method of re-engaging my customers and bringing them back WITHOUT a high advertising expense?
The easy answer to all 3 of these questions is to invest in building your marketing list NOW. Take the advertising budget that you would have spent on signage, television, or print and invest that budget into building a business marketing list that your company owns. A mailing list that includes your most loyal active customers and interested prospects will give you the ability to control communication.
A marketing list is a powerful tool for any business because…
✅ You can identify who your most interested consumers are
✅ You can run advertising campaigns directly to your engaged list subscribers increasing your chances of conversion
✅ Your dependency on cold audience new market advertising is reduced, while warm audience ( indicated interest ) can be the focus
✅Less ad spend on street signage, print, or television ads where R.O.I can be difficult to calculate
✅Data doesn’t lie, you can track your customer behavior from opt-in to sale and adjust accordingly
Over the next few weeks we will be talking about the importance of building and nurturing your own customer list and how a focus on list building can help to increase your advertising R.O.I.
We believe that this is an essential step for business owners who wish to spend less, and make more from their advertising budget.
To find out how we can help, drop me an email to dwatts@waynation.com.