What is Search Engine Optimization and Why do you need it?

Hard work makes you tired

81% of consumers search online before buying. Purchases begin with Search. Prospective buyers search online for helpful product information, price comparisons, and trustworthy reviews.

84% of clicks are organic. Searchers skip advertisements and click on organic search results to find what they’re looking for. (Data from Ad Week)

Why do you need to be on the 1st page of search engines like Google? Because nearly every customer out there who is looking for local products and services starts the buying process online. Think about how huge that is! And they skip past the paid advertisements and go straight for the organic search results. That means if your businesses isn’t on the 1st page of search results, you’re out of the race before it even starts. Potential customers may never even know you exist.

The most basic way to describe SEO is this: It’s the work that goes into a website to get it on the first page of Google. It’s about making sure that search engines like Google place you on the first page of results when potential customers are searching for your product or service.

Work is the key word. Some small businesses have the time for this extra work and don’t need outside help. But the reality is that SEO is complicated and most people don’t have the knowledge or the time to do it on their own.
Here is some of the work that we do for SEO for our clients:
We build different types of quality links in a natural way on sites that Google already trusts so that your site attains a diversified link portfolio from quality sources. Some of our methods include Article Engagement, Website Bookmarking, Business Directory Submissions, Custom Blog Publication, Custom Article Publication, Infographic Syndication, Offsite Content Marketing.

We also optimize things on your site like source code, meta tags and work with you to create keyword-rich content.

That’s a lot of work!

That’s why WAY Nation Solutions is here…to do the heavy lifting. We’ll help your business get to the first of page of Google organically while you focus on running your business.

Sound like a plan? Let’s get started by doing a FREE Online Visibility Report.