Top 5 Questions to Ask When Selecting a Digital Marketing Agency


Trusting an outside and unfamiliar team to help with your digital marketing endeavors is a big commitment. Before you dive into contracts, expectations, and strategies, remember these questions to ask when selecting a marketing agency to help with your digital efforts:

1. What expertise does your digital marketing team have that sets you apart?

Most marketing agencies will differentiate themselves by offering unique services or specific digital marketing offerings. When you are looking to hire a digital marketing agency, be sure to ask them if they have any specialties, such as Social Media Management, web development, Retargeting or Search Engine Optimization. You’ll reap more benefits when working with a digital marketing agency whose specialty aligns with your business’s marketing needs.

2. How often can I expect to hear from my agency?

There’s nothing worse than being ghosted by a company you just hired. Having an agency contact ignore your emails is enough to make anyone want to dump that agency and find one that’s more responsive. Contact may vary, but it’s important to work with a digital marketing agency team that stays in touch on a regular basis.

Every client is different, so there’s no prescription for a certain amount of communication. In our book, consistency and clear expectations are key. At WAY Nation Solutions, our Business Impact Partners have a designated person who acts as your main point of contact and is readily available. Your designated contact should stay in touch via phone, email and in-person meetings.

3. How will I know if I’m achieving my marketing goals?

Some agencies implement digital strategies for clients and then let the campaign run its course for the duration of the contract. One of the benefits of working with WAY Nation Solutions is having a team of experts constantly reviewing data and optimizing strategies in order to achieve the best possible results. We believe digital trends and best practices are constantly changing and evolving, and we know it’s important to help clients adjust their digital marketing strategies in order to accomplish their business goals.

Regular reporting guarantees we will always know what’s working and where there’s room for improvement. Our team provides links for 24/7 reporting and organizes monthly reporting updates with our Business Impact Partners to keep them in the loop. This gives us an opportunity to meet face-to-face, discuss the progress we’ve made and showcase the great results our efforts are achieving for their business.

4. Will I receive invoices showing how my money is spent?

Many agencies lock down a specific number of billed hours and don’t provide any reports about how they used that time. We believe in the importance of transparency. Before you select a digital marketing agency, ask if they provide detailed billing information that explains how much money went towards ad budgets and the amount of time our team members spent working on each project.

Sharing detailed invoices encourages an ongoing dialogue about your clients’ marketing goals and how you can better aim to execute strategies that achieve results for each client. Flexibility is key, and if a client wants to change what they’re spending their money on, we can switch things up and offer different digital strategies — all while considering their budget.

Additionally, we believe all clients should have access to any advertising accounts containing payment information, such as Google Ads, Facebook, Twitter, LinkedIn, etc. If they’re not willing to share passwords to these accounts, that could be a sign you need to hire a different digital marketing agency.

5. Does your digital marketing agency also offer design and development capabilities?

When you invest in a new agency, you want to make sure you ask about the full range of services they offer. Although not all digital marketing efforts are directly tied to design and development, it’s important to understand the depth of the agency you’re working with. We notice how much our clients appreciate the breadth of our digital expertise since our web developers and designers work cohesively with our digital marketing experts on all projects to provide comprehensive digital solutions.

Graphic designers have the best expertise to create social media images, web graphics, videos and more. Web developers have the necessary knowledge to implement advanced technical SEO techniques and fix errors that prevent your website and marketing campaigns from performing their best. Additionally, if you need a website redesign down the road, you’ll be working with the same team members that are already familiar with your website and brand.

Choose WAY Nation Solutions as Your Digital Partner

If you’re looking for a partnership with a digital marketing agency that’s honest and transparent, we would love to work with you! We aspire to create valuable, long-term relationships by acting as an extension of our Business Impact Partners. Reach out to WAY Nation Solutions today to get started and learn more about the benefits of working with a digital marketing agency. Our team is excited to work alongside you to provide a clear digital direction for your company.