The Top 5 Reasons Why Digital Marketing Matters

Today’s customer experience starts before walking into a store. Consumers are well-informed and they spend more time researching products and services online. They’re also impatient and expect an immediate response to their needs. If your business isn’t online, you won’t be found where your customers are searching and shopping. Here are the top five reasons digital marketing matters:

1. It’s Cost-Effective. Even a small budget can yield big results with digital marketing. Most social media platforms are free to use, and with digital solutions like pay-per-click, you’re only charged when someone engages with your ad.

2. Your Competition Is Online. 79% of consumers research online before making an in-store purchase. If your customers can’t find you online, chances are they’ll find your competitors.

3. Insights & Analytics. Digital marketing platforms offer robust analytics and insights into your campaign performance and ROI. You can easily tell if your ads are performing and adjust when they aren’t.

4. Reach More Customers. Digital advertising enables you to reach more consumers than ever before. With the right digital marketing solutions in place, you can reach customers who live outside of your immediate advertising radius.

5. Multichannel Approach. 82% of smartphone users say they consult their phones on purchases they’re about to make in a store. A digital marketing solution lets you reach consumers throughout every stage of their purchase journey.

Two Digital Marketing Channels that we specialize in at WAY Nation Solutions include Search Engine Marketing and Programmatic Display Advertising.


Search engine marketing (SEM), also known as pay-per-click (PPC), is the quick and powerful way to drive search engine traffic to your website and customers to your door. With nearly everyone searching for local businesses online, PPC marketing acts as a flashing billboard to those who need your product or service. Reach millions of potential customers across multiple networks like Google with PPC advertising.

Better Online Visibility

Search engine marketing will get your business in front of eager shoppers and drive traffic to your website with highly targeted ads.

Bid Management

Your SEM team will manage keyword bids to ensure your marketing dollars are being spent when and where consumers are searching for your products and services.

Google Ads Expertise

As a Google Premier Partner, we provide a skilled, full-service approach to managing your Google Ads campaign, from setup to optimization.

Programmatic Display Advertising

Build awareness for your business on popular websites and mobile apps with digital display advertising. These creative and engaging ads showcase your business to consumers while they go about their daily online activities.

Targeted Advertising

Reach the right audience at the right time with the right message. Hyper-focused audience targeting will help you meet your business goals by capturing consumers at the bottom of the sales funnel.

Creative Design

From banner ads to billboards, our team of experts will work with you to create eye-catching ads that drive brand awareness.

Ongoing Support

We don’t stop after your campaign is built. We’ll work with you throughout your entire campaign, monitoring its success and making suggestions along the way based on marketing ROI.

If you are ready to explore how Digital Marketing can grow your business, reach out to us today!