by dwatts@waynation.com | May 8, 2022 | Local SEO, SEO, Website
So many times when talking to the businesses that we work with one of the first questions that we get is: How do I get my business to show up on the first page of a Google Search.The answer really isn’t that simple. There are over 200 factors that Google...
by dwatts@waynation.com | Mar 13, 2022 | Customer Journey, Local SEO, Reviews, Website
Ever wondered how consumers choose local service providers? See what research says about why consumers choose a business over its competitor. Every day, across America and around the world, people turn to search engines to find answers for their most pressing needs....
by dwatts@waynation.com | Oct 24, 2021 | Local SEO, SEO, Website
Search engine optimization (SEO) is the practice of increasing traffic to a website by obtaining high-ranking placements in the search results page of a search engine (SERP) — like Google, Bing, and Yahoo. Although SEO is a broad term, there are basically two types of...
by dwatts@waynation.com | Oct 4, 2021 | Digital Advertising, SEO, Website
At a time when eCommerce took off during the 1990s, the measurement of web traffic was first seen as the most significant means of deciding a website’s prominence. As advanced marketers got savvier, breaking down a website’s popularity and visibility turned out to be...
by dwatts@waynation.com | Aug 30, 2021 | Customer Journey, Google My Business, Local SEO, Reviews
Approximately 22% of customers will leave a business after receiving just one negative review, whereas around three negative reviews can drive away 59% of customers. Reviews assist consumers in making quick decisions about purchases in their research by providing a...
