by dwatts@waynation.com | May 8, 2022 | Local SEO, SEO, Website
So many times when talking to the businesses that we work with one of the first questions that we get is: How do I get my business to show up on the first page of a Google Search.The answer really isn’t that simple. There are over 200 factors that Google...
by dwatts@waynation.com | Feb 27, 2022 | Business, Customer Journey, Google My Business, Reviews, SEO
We all know and love Google’s business platform—best known as Google My Business (GMB) and now rebranded as Google Business Profile (GBP). This tool is a fan favorite in local search, and for good reason. It has a wide variety of features that can be used to our...
by dwatts@waynation.com | Oct 24, 2021 | Local SEO, SEO, Website
Search engine optimization (SEO) is the practice of increasing traffic to a website by obtaining high-ranking placements in the search results page of a search engine (SERP) — like Google, Bing, and Yahoo. Although SEO is a broad term, there are basically two types of...
by dwatts@waynation.com | Oct 4, 2021 | Digital Advertising, SEO, Website
At a time when eCommerce took off during the 1990s, the measurement of web traffic was first seen as the most significant means of deciding a website’s prominence. As advanced marketers got savvier, breaking down a website’s popularity and visibility turned out to be...
by dwatts@waynation.com | Sep 27, 2021 | Local SEO, SEO
Let’s get straight to it—what is local SEO…and why should you care? Local SEO stands for “local search engine optimization”, and as any business knows, attracting local customers can be key to success or failure: They’re easier (and therefore cheaper) to reach...
