by dwatts@waynation.com | Sep 19, 2021 | Digital Advertising, Google Ads, PPC
PPC marketers are often tempted to follow whatever platforms recommend as best practices, but too often these approaches hurt more than help. Ad platform interfaces pummel PPC advertisers with recommendations. Articles proliferate across the web proclaim the ideal...
by dwatts@waynation.com | Jun 7, 2021 | Customer Journey, Digital Advertising, Google Ads, PPC
How many times a day do you search for something online? Google processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Paid search advertising capitalizes on...
