by dwatts@waynation.com | Sep 19, 2021 | Digital Advertising, Google Ads, PPC
PPC marketers are often tempted to follow whatever platforms recommend as best practices, but too often these approaches hurt more than help. Ad platform interfaces pummel PPC advertisers with recommendations. Articles proliferate across the web proclaim the ideal...
by dwatts@waynation.com | Jun 7, 2021 | Customer Journey, Digital Advertising, Google Ads, PPC
How many times a day do you search for something online? Google processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Paid search advertising capitalizes on...
by dwatts@waynation.com | Mar 29, 2021 | Digital Advertising, Google Ads, PPC
What’s the first thing most consumers do when they’re looking to find a new business, get an answer to a question, or solve a problem? They go to a search engine for answers and advice. You want your business to have a presence on these search engines so that they...
by dwatts@waynation.com | Sep 14, 2020 | Google Ads, PPC
Does it feel like you’re lightning money on fire when running Google Ads? I’m asking because I know it sure felt like that for me when I started running paid ads. I’d sit down full of hope and optimism. Do my keyword research. Look at some...
by dwatts@waynation.com | Jul 19, 2020 | Google Ads, PPC, SEO
For many in the Digital Marketing space, this is the ultimate question when it comes to determining the value of SEO (organic search rankings) and even Local SEO (Google Maps / Google local search results) vs. Google Ads. From my experience the answer is simple (and...
