by dwatts@waynation.com | Mar 13, 2022 | Customer Journey, Local SEO, Reviews, Website
Ever wondered how consumers choose local service providers? See what research says about why consumers choose a business over its competitor. Every day, across America and around the world, people turn to search engines to find answers for their most pressing needs....
by dwatts@waynation.com | Feb 27, 2022 | Business, Customer Journey, Google My Business, Reviews, SEO
We all know and love Google’s business platform—best known as Google My Business (GMB) and now rebranded as Google Business Profile (GBP). This tool is a fan favorite in local search, and for good reason. It has a wide variety of features that can be used to our...
by dwatts@waynation.com | Aug 30, 2021 | Customer Journey, Google My Business, Local SEO, Reviews
Approximately 22% of customers will leave a business after receiving just one negative review, whereas around three negative reviews can drive away 59% of customers. Reviews assist consumers in making quick decisions about purchases in their research by providing a...
by dwatts@waynation.com | May 10, 2021 | Customer Journey, Google My Business
Why are online reviews important? Online reviews are playing a larger and larger role in digital marketing and sales. Customers (potential and current) are constantly reading online reviews to discern if they should buy a product, hire a company, visit a destination,...
by dwatts@waynation.com | Mar 1, 2021 | Customer Journey
An online presence starts with a website, but what good is a destination if nobody arrives? A few years ago, all a business had to do to get found online was get a website and do some SEO. Those days are long gone. Your business needs to be found everywhere people are...
