by dwatts@waynation.com | Oct 4, 2021 | Digital Advertising, SEO, Website
At a time when eCommerce took off during the 1990s, the measurement of web traffic was first seen as the most significant means of deciding a website’s prominence. As advanced marketers got savvier, breaking down a website’s popularity and visibility turned out to be...
by dwatts@waynation.com | Sep 19, 2021 | Digital Advertising, Google Ads, PPC
PPC marketers are often tempted to follow whatever platforms recommend as best practices, but too often these approaches hurt more than help. Ad platform interfaces pummel PPC advertisers with recommendations. Articles proliferate across the web proclaim the ideal...
by dwatts@waynation.com | Sep 7, 2021 | Customer Journey, Google My Business, Local SEO, SEO, Website
We’re going to explore what we mean when we say ‘keywords’, and think about some of the concepts to keep in mind when putting together our own list of keywords. Why keyword research is important Keyword research is vital for successfully being found online. It heavily...
by dwatts@waynation.com | Jul 25, 2021 | Digital Advertising, Google Ads, PPC
In today’s blog, learn the four questions you must answer to find out if Google Search Ads are a good option for your business. Deciding to advertise with Google Ads can be a daunting step for any small-to-medium-sized business. Frankly, Google doesn’t do a good...
by dwatts@waynation.com | Jul 5, 2021 | Customer Journey, SEO, Website
Good and effective SEO should never be cheap. You get what you pay for. Here are four compelling reasons why you should avoid cheap and affordable SEO packages. Even in the digital age, there are a few marketing practices that polarize opinion quite like SEO. From...
