by dwatts@waynation.com | May 22, 2022 | SEO, Website
When considering digital marketing efforts, many people are looking for strategies that generate fast results. After all, the more traffic and leads are coming in the door, the more sales opportunities appear for any business.While SEO can be highly effective, it’s...
by dwatts@waynation.com | May 8, 2022 | Local SEO, SEO, Website
So many times when talking to the businesses that we work with one of the first questions that we get is: How do I get my business to show up on the first page of a Google Search.The answer really isn’t that simple. There are over 200 factors that Google...
by dwatts@waynation.com | Feb 27, 2022 | Business, Customer Journey, Google My Business, Reviews, SEO
We all know and love Google’s business platform—best known as Google My Business (GMB) and now rebranded as Google Business Profile (GBP). This tool is a fan favorite in local search, and for good reason. It has a wide variety of features that can be used to our...
by dwatts@waynation.com | Sep 27, 2021 | Local SEO, SEO
Let’s get straight to it—what is local SEO…and why should you care? Local SEO stands for “local search engine optimization”, and as any business knows, attracting local customers can be key to success or failure: They’re easier (and therefore cheaper) to reach...
by dwatts@waynation.com | Sep 19, 2021 | Digital Advertising, Google Ads, PPC
PPC marketers are often tempted to follow whatever platforms recommend as best practices, but too often these approaches hurt more than help. Ad platform interfaces pummel PPC advertisers with recommendations. Articles proliferate across the web proclaim the ideal...
