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What do the changes to Google My Business Mean to Your Business?

What do the changes to Google My Business Mean to Your Business?

by dwatts@waynation.com | Nov 7, 2021 | Google My Business, Local SEO

Google My Business is now known as Google Business Profile as Google migrates features to Maps and Search. Google is also rolling out more support for managing your business profile directly in Google Search and Maps.Google is renaming Google My Business to Google...
How to Use Google Local Service Ads for Your Business

How to Use Google Local Service Ads for Your Business

by dwatts@waynation.com | Oct 31, 2021 | Customer Journey, Digital Advertising, Google Ads, Google My Business, PPC

Google Local Search Ads (also known as Google Local Service Ads) are pay-per-lead ads that appear at the top of the search results, above organic results and traditional Google Ads. To be included, a business must first pass a screening process that involves...
The Top 4 Reasons Why SEO Matters to the Success of Your Business

The Top 4 Reasons Why SEO Matters to the Success of Your Business

by dwatts@waynation.com | Oct 24, 2021 | Local SEO, SEO, Website

Search engine optimization (SEO) is the practice of increasing traffic to a website by obtaining high-ranking placements in the search results page of a search engine (SERP) — like Google, Bing, and Yahoo. Although SEO is a broad term, there are basically two types of...
When Best Practices for PPC May Not Be Best for YOUR Business

When Best Practices for PPC May Not Be Best for YOUR Business

by dwatts@waynation.com | Sep 19, 2021 | Digital Advertising, Google Ads, PPC

PPC marketers are often tempted to follow whatever platforms recommend as best practices, but too often these approaches hurt more than help. Ad platform interfaces pummel PPC advertisers with recommendations. Articles proliferate across the web proclaim the ideal...
What is a Google Ad Grant…and how to get one

What is a Google Ad Grant…and how to get one

by Alaina Nelson | Aug 22, 2021 | Digital Advertising, Google Ads, PPC

What’s better than free? How about getting $10,000 worth of Google Ads? Yep, you read that correctly! If you are a non-profit, the Google Ads Grant is a no-brainer for your organization. What is the Google Ads Grant? The Google Ads Grant is money available for...
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