by dwatts@waynation.com | Feb 27, 2022 | Business, Customer Journey, Google My Business, Reviews, SEO
We all know and love Google’s business platform—best known as Google My Business (GMB) and now rebranded as Google Business Profile (GBP). This tool is a fan favorite in local search, and for good reason. It has a wide variety of features that can be used to our...
by dwatts@waynation.com | Nov 7, 2021 | Google My Business, Local SEO
Google My Business is now known as Google Business Profile as Google migrates features to Maps and Search. Google is also rolling out more support for managing your business profile directly in Google Search and Maps.Google is renaming Google My Business to Google...
by dwatts@waynation.com | Oct 31, 2021 | Customer Journey, Digital Advertising, Google Ads, Google My Business, PPC
Google Local Search Ads (also known as Google Local Service Ads) are pay-per-lead ads that appear at the top of the search results, above organic results and traditional Google Ads. To be included, a business must first pass a screening process that involves...
by dwatts@waynation.com | Sep 27, 2021 | Local SEO, SEO
Let’s get straight to it—what is local SEO…and why should you care? Local SEO stands for “local search engine optimization”, and as any business knows, attracting local customers can be key to success or failure: They’re easier (and therefore cheaper) to reach...
by dwatts@waynation.com | Aug 16, 2021 | Local SEO, SEO, Website
You’re on vacation, walking around and exploring the sites, and suddenly get the urge for a coffee. What do you do? You take out your phone. Google “coffee shop near me” and are met with a list of locations for the closest coffee shops in the area. You choose one and...
