by dwatts@waynation.com | Apr 24, 2022 | Google Ads, Google Ads Grant
In this week’s blog, we will be discussing some things to consider when utilizing Google Ad Grants for Churches. The first tip is: UNDERSTANDING QUALITY VS. QUANTITY Churches using the Google Ad Grant may assume the main goal of the grant is more clicks to the...
by dwatts@waynation.com | Apr 10, 2022 | Digital Advertising, Google Ads, PPC
Harnessing the full potential of Google Ads is easier said than done, especially if you’re a small business owner who is new to online advertising.But make no mistake — overcoming the challenges of using Google Ads is more than worth your while. Cultivating effective...
by dwatts@waynation.com | Oct 31, 2021 | Customer Journey, Digital Advertising, Google Ads, Google My Business, PPC
Google Local Search Ads (also known as Google Local Service Ads) are pay-per-lead ads that appear at the top of the search results, above organic results and traditional Google Ads. To be included, a business must first pass a screening process that involves...
by dwatts@waynation.com | Sep 19, 2021 | Digital Advertising, Google Ads, PPC
PPC marketers are often tempted to follow whatever platforms recommend as best practices, but too often these approaches hurt more than help. Ad platform interfaces pummel PPC advertisers with recommendations. Articles proliferate across the web proclaim the ideal...
by dwatts@waynation.com | Jul 25, 2021 | Digital Advertising, Google Ads, PPC
In today’s blog, learn the four questions you must answer to find out if Google Search Ads are a good option for your business. Deciding to advertise with Google Ads can be a daunting step for any small-to-medium-sized business. Frankly, Google doesn’t do a good...
