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Addressable Geo-Fencing: The Latest Digital Advertising Revolution

Addressable Geo-Fencing: The Latest Digital Advertising Revolution

by dwatts@waynation.com | Jun 21, 2021 | Customer Journey, Digital Advertising

For many years Digital Marketets like WAY Nation Solutions have been discussing why advertisers should care about what we referred to as “the mobile invasion.” The idea was that, since smartphones had become ubiquitous, mobile was (and still is) a crucial avenue for...
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