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How to Create a Digital Marketing Strategy in 9 Steps

How to Create a Digital Marketing Strategy in 9 Steps

by dwatts@waynation.com | Apr 26, 2021 | Customer Journey, Digital Advertising

Digital marketing is online marketing for websites. Simple, right? Turns out, there are at least seven main ways to market a website online. And that’s where digital marketing strategy comes into play. These are the big guys — like search engine...
Where Should You be Putting Your Ad Spend Right Now?

Where Should You be Putting Your Ad Spend Right Now?

by dwatts@waynation.com | May 26, 2020 | Digital Advertising

There is no denying that the COVID-19 crisis has impacted all of us. No matter what type of business you currently operate chances are that during this time you have had to adapt your processes in one way or another. Whether you’ve had to accommodate your staff...
Marketing Tips for Small Businesses During the Season of COVID-19

Marketing Tips for Small Businesses During the Season of COVID-19

by dwatts@waynation.com | Apr 6, 2020 | SEO, Social Media

It’s a scary time for small businesses during this season of COVID-19. Due to the coronavirus, many businesses have been forced to close, many others have lost a significant percentage of customers, and most have been reduced to skeleton crews and/or a 100% remote...
Protecting Local Businesses During COVID-19

Protecting Local Businesses During COVID-19

by dwatts@waynation.com | Mar 31, 2020 | Reviews, Social Media

At WAY Nation Solutions our priority is to protect local businesses. Local businesses are being affected by COVID-19. We are here to enable you to continue serving your communities from their restaurants, stores, offices or even home. The situation is dire for local...
The Perfect Recipe for Online Marketing Success

The Perfect Recipe for Online Marketing Success

by dwatts@waynation.com | Feb 24, 2020 | Digital Advertising, SEO, Social Media

Ever wonder how certain digital marketing tactics impact each other? And how you can mix them together for maximum results? For example, how does advertising in Google Ads impact your search engine rankings? Or how about the reverse — how does SEO impact Google Ads...
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