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Display Advertising Tips: 9 Ideas for Running a Successful Ad Campaign

Display Advertising Tips: 9 Ideas for Running a Successful Ad Campaign

by dwatts@waynation.com | Feb 21, 2021 | Digital Advertising

You know those image-based ads that show up on most websites? Sometimes they are animated, sometimes they flash different colors, sometimes they follow you around from one webpage to another… You’re looking at toys for your dog online and suddenly...
Balancing Long Term vs. Short Term in Digital Advertising

Balancing Long Term vs. Short Term in Digital Advertising

by dwatts@waynation.com | May 19, 2020 | Digital Advertising

As a local business, what are your biggest challenges? Are you chasing rapid short-term growth? Has a new entrant disrupted your market and challenged the status quo? Do you have appropriate strategies in place to secure the awareness of your brand? Marketers are...
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