by dwatts@waynation.com | Jun 20, 2022 | Connected TV, Digital Advertising
School’s out for summer! You know what that means? Families will spend more time consuming family-oriented content together. The summer months create a unique opportunity for reaching co-viewers. Learn how WAY Nation Solutions helps advertisers reach co-viewing...
by dwatts@waynation.com | Mar 19, 2022 | Digital Advertising
Not seeing results from your marketing campaigns? If you’re looking for a sign that your digital marketing could use a makeover, check out this list. One of the surest signs that your digital marketing is falling flat is if you’re not seeing the results you want from...
by dwatts@waynation.com | Feb 27, 2022 | Connected TV, Digital Advertising, OTT, Targeted Display
In the TV buying world, targeting methods often focus on implementing strategies driven by content and/or location. When utilizing WAY Nation Solutions’ unique combination of targeting capabilities, TV advertisers can do exactly that or can go even further and...
by dwatts@waynation.com | Feb 20, 2022 | Digital Advertising, Political Advertising, Targeted Display
Political campaigns resist tactical evolution, especially if their tactics helped them win, and especially when those perceived tactics have a perceived value of helping them win again. Why? Campaigns have stakeholders – consultants, candidates, and staff – who hold...
by dwatts@waynation.com | Feb 6, 2022 | Customer Journey, Digital Advertising, Targeted Display
Targeted Display allows marketers to place digital advertisements in front of a specific audience while browsing publisher websites. Like traditional advertising, relevant banner ads are used to influence brand awareness, improve impressions, and generate conversion....
