by dwatts@waynation.com | Jun 21, 2021 | Customer Journey, Digital Advertising
For many years Digital Marketets like WAY Nation Solutions have been discussing why advertisers should care about what we referred to as “the mobile invasion.” The idea was that, since smartphones had become ubiquitous, mobile was (and still is) a crucial avenue for...
by dwatts@waynation.com | Jul 27, 2020 | Digital Advertising
What is the Secret Weapon for Political Advertising in 2020? It’s Addressable Geo Fencing for Political Campaigns What is Addressable Geo Fencing? It’s the TARGETING of Direct Mail with the POWER of Digital So here is how it works, we will upload a list of...
