If you can only generate new leads and acquire new customers by meeting with prospects, then it’s important to have tools that allow you to communicate.
At its most basic, managed live chat is exactly that: A tool that helps you to communicate with website visitors and vice versa. However, whatever the reason businesses add live chat, they often find that it’s so much more than they anticipated.
It’s all about the human element. When you have a live person behind the chat, he or she is able to adapt to the visitor’s needs and offer a level of human connection that a chatbot can’t. A bot that relies entirely on a script that runs based on set responses just may not be able to provide the same conversational flexibility that a live chat agent can. And that’s what makes live chat so many things to so many businesses and their website visitors.
So what exactly is it? Well, it depends on the situation. Below I’ll break down a few of the things that managed live chat can be for your business and your website visitors:
A Website Traffic Conversion Tool
The managed live chat from WAY Nation Solutions is built to convert more website visitors into leads for your business. Like any other live chat tool, it offers so much more than that. But first and foremost our managed live chat is here to help you generate more leads from your websites.
Instantaneous messaging is how people communicate these days. They’re sending texts and social media messages to their friends and family every day. And they often quickly get answers back. It’s what your prospects are accustomed to. That’s why managed live chat is so successful at converting visitors into leads: It offers them the option they’re most comfortable with using to communicate.
That’s why managed live chat is proven to increase website conversion rates by 40%. It takes prospects’ preferred mode of communication and places it in your hands. The website visitors who are interested in your products or services (but are unwilling to call, or wait for a form fill or email response) can chat instead. That way they enjoy instantaneous connection without having to dial their phone.
A Support Resource
But what if the individual who starts a chat is already a client? What if he or she is just trying to reach someone in the office or log in to a customer portal or ask a question about services?
Managed live chat allows the flexibility to transition from a conversion conversation into a support chat. The 24/7 live human agent can quickly recognize the changing direction of the discussion and adjust accordingly to ensure the visitor’s question is answered. With the managed live chat solution from WAY Nation Solutions, this aspect of the services comes essentially free.
While our live chat agents offer the flexibility of a human, they use prewritten scripts to ensure they align with your customer’s brand and voice while making sure they collect the required lead information. Your clients can add branches to scripts so that if a chat veers in a support direction, the agents understand how to respond appropriately.
A 24/7 Human Presence
When your employees go home for the night or over the weekend or holidays, who’s there to speak with prospects who are using their own free time after work to research their businesses? Managed live chat ensures there’s a human presence on their websites 24/7/365 so that every prospect has an opportunity to connect with your business in real-time.
A fast response can drastically improve the start of the customer journey. When that quick reply comes at night it ensures that website visitors are getting the best buying experience.
A Greeter for Website Visitors
Greeters are a staple of stores like Walmart—and for good reason! They help put a face to brands and make them feel more human. Customers instantly start building a connection with the store from the moment they walk inside when they’re greeted by someone at the door.
Managed live chat works in a similar way. A greeter for your website. It provides a human face for your homepage. Whether people start a chat immediately or not, they’ll recognize the friendly hello they’re greeted with when they visit your website.
Managed Live Chat Is What You Make It
Ultimately, live chat is what you make it. At WAY Nation Solutions, our managed live chat tool is a blank canvas. You add the branding and the scripting that your business needs to generate leads. From there, as long as the website is generating sufficient traffic the managed live chat tool will convert visitors into leads.
The friendly hello they’re greeted with an agent available to immediately answer questions 24/7 shows that you care about a better customer experience. And your website visitors will notice it.
Could Managed Live Chat Benefit Your Business?
Why not ask the dental office that has received nearly 200 leads in the 18 months…or the Day Care Center that has had over 200 in the past year….or the roofing company that has averaged about 100 per year for the last two years.
Connect with us today to find out just how many more leads you can get once you add a managed live chat widget from WAY Nation Solutions.
Looking for even more reasons to add managed live chat to your website? Check out our earlier blog about six super cool things that you can expect to see happen when you add 24/7/365 managed live chat to your website.