At a time when eCommerce took off during the 1990s, the measurement of web traffic was first seen as the most significant means of deciding a website’s prominence. As advanced marketers got savvier, breaking down a website’s popularity and visibility turned out to be substantially more comprehensive. While paid advertising, Social Media, and other online platforms can help generate traffic for websites, most of the online traffic is driven via search engines. Search results cover more digital land and get a far larger number of clicks than paid advertisements. SEO is also one of the Digital Marketing channels that, when set up efficiently, can keep on delivering dividends over the long haul. On the off chance that you give a solid piece of content that deserves to rank for the right keywords, your traffic can snowball after some time, whereas advertising needs continuous financing and efforts to send traffic to your website. In this blog, you will learn about Google Search Console and Google Analytics that are used in the field of Digital Marketing. You will also learn about Google Search Console Vs Google Analytics using 4 differentiating factors.
Understanding SEOSEO stands for Search Engine Optimization. Search Engine Optimization is the process of improving your website’s visibility across search results. The most used search engine is Google with nearly 4 billion users. So, when you say SEO it mostly means improving your website’s visibility in Google search results. To understand SEO in technical terms you need to understand what keyword, page ranking, and Crawlers are.
CrawlersA Crawler is a program used by search engines to gather information from the web. When a Crawler visits a website, it goes through the whole website’s textual content and stores it in a databank. It also stores every single one of the external and internal links to the website. The Crawler will visit the stored links at a later point on the schedule and starts with one website and jumps onto the next.
KeywordSEO keywords are the words or sentences in your web content that make it feasible for individuals to discover your webpage by means of search engines. At the end of the day, you need to realize what keywords individuals are searching for on the web associated with the products, services, or data that you offer and use those SEO keywords to make it simple for them to discover you. Else, your potential customers might land on one of the numerous different pages in the Google results. Carrying out keyword SEO will help your website rank over your rivals.
Page RankingPage Ranking is the process where Google rates a webpage on a scale of 1 to 10 with 10 being the best score. Google uses its PageRank algorithm to crawl through millions of web pages and assign the rating by taking into consideration various factors. Page Ranking is used to communicate the significance, importance, unwavering quality, and determines the reach of your website. The ranking is also influenced by considering the number and nature of links pointing back to your website. Even though you have a great volume of links pointing to your webpage, the PageRank algorithm likewise verifies the credibility and authority of each domain that referenced you. So, SEO is the process of improving your website’s page rank for specific keywords.
Understanding Website TrafficWebsite traffic refers to the number of web users who visit a website. Analysts at this point do not just ask the number of individuals who visited the webpage. They also need to understand how long the users stayed at the website, what percentage of them made a purchase, and how much it costs to acquire a visitor. Acquiring colossal amounts of traffic is meaningless if users leave after a few seconds. For an online business to flourish, it needs a huge crowd of traffic. Be that as it may, it also needs to be the right crowd.
Understanding Google Search ConsoleInside the Performance tab, you can see what pages and what keywords your website ranks for in Google. In the event that you check the performance tab routinely, you can rapidly see what keywords or what pages need some more consideration and optimization. So where to start? Inside the performance tab, you see a list of ‘queries’, ‘pages’, ‘countries’ or ‘devices’.
Index CoverageA more specialized and important tab inside Google Search Console is the ‘Index coverage’ tab. This section shows the number of pages that are a part of the Google Index since the last update, the number of pages that aren’t, and what errors and warnings caused difficulties for Google indexing your pages appropriately. By tapping on the connection, you can examine the error more top to bottom to see what specific URLs are influenced.
Speed ReportsThe new speed report is a priceless feature. This report gives smart results of how fast your website loads on mobile and desktop. Furthermore, it also shows which pages have issues that hold them back from stacking rapidly. The data is based on the Chrome UX report, ensuring that the data obtained is genuine.
Understanding Google AnalyticsGoogle Analytics is a free web analytics service offered by Google to assist you with examining your website traffic. In the event that you are running any Marketing activities such as search ads or social media ads, your users are most likely to visit your website somewhere along their way when they come across your Marketing campaign. Given that your website is the center point of your digital presence, Google Analytics is the best software to give you a holistic perspective on the effectiveness of Marketing campaigns you are employing to understand and improve your sales and reach on the web.
Understanding the features of Google Analytics
Custom ReportsIn case you’re an expert with the standard suite of reports, it could be an ideal opportunity to dunk your toes into Custom Reporting. Google Analytics custom reports permit you to slice your data precisely how you need it. You’ll save a huge load of time, with reports previously made for insights on things like mobile performance, page timing and that’s just the beginning.
Flow VisualizationsFlow visualization graphics give you a deeper understanding of your website visitors. These visualizations permit you to see each step that visitors took as they investigated your website, including backtracks. You’ll get a fast snapshot of how they’re drawing in with your content and where you may lose them en route. There are several flow visualization reports in Google Analytics that portray how visitors went starting with one event or page then onto the next.
Goal TrackingThe Google Analytics Goals highlight the most important metrics: conversions, (any action your website visitors do). It may be requesting an item demo, signing up for your email list, downloading a digital book, or finishing a purchase. You can Choose goals for specific pages of your website. Each time a user completes your desired goal, Google Analytics notes it as a conversion. You can also assign financial worth to every goal.
Google Search Console Vs Google AnalyticsLet’s discuss Google Search Console Vs Google Analytics using 5 differentiating factors:
Google Search Console Vs Google Analytics differences based on Digital Marketing:
Google Search ConsoleGoogle Search Console is a software designed for webmasters that helps ensure success in search results. With a focus on impressions, users can study things like click-through rates(CTR), search queries, crawl and HTML errors, links from outside websites, etc. These metrics have little to do with who really visits your website; it’s more identified with the ways where your website appears to those searching keywords and phrases, making the options accessible for SEO marketers and Web Developers. In contrast to Google Analytics, Google Search Console offers more suggestions, featuring trouble spots and opportunities for development.
Google AnalyticsAmong the most famous tools for those in the Marketing field, Google Analytics gives website owners a striking snapshot of traffic statistics. Featuring fundamentally how web users interface with your website, Google Analytics provides stats like total website visits, bounce rate, average time spent on the website, demographic data for members of your community, etc. In addition, Google Analytics offers a lot of benefits for marketers running a dynamic campaign and allows seamless integration with Adsense, Google Plus, and AdWords. Despite the correlation between website visitors and success on search engines, Google Analytics doesn’t deduce solid connections with which marketers can leverage and work on their SEO strategies.
Google Search Console Vs Google Analytics: Area of Focus
Google Search Console Vs Google Analytics differences based on functionality:
Google Search ConsoleGoogle Search Console’s only area of focus is SEO. It gives you insight into search impressions, clicks on your search snippets, Click-through rate(CTR), the average ranking of pages, etc. The URL inspection tool on Google Search Console is one of the most useful parts of the whole suite. It allows you to enter any URL from your website and understand its content from a technical standpoint. With the external and internal links report, you can see data in regards to different websites, bloggers, and influencers linking back to you. It also helps you identify crawl and HTML errors(occurs when Google crawls your website and finds issues that either prevent it from indexing the page or conflict with Google’s guidelines).
Google AnalyticsGoogle Analytics focuses on anything and everything related to your website. It has features to monitor the audience demographics, customer acquisition, conversion tracking, customer behavior, etc. Google Analytics gives you insights that help you understand your website and customers better. Its Custom Reporting feature lets you monitor all your metrics with the help of attractive visualizations.
Google Search Console Vs Google Analytics: Metrics
Google Search Console Vs Google Analytics differences in terms of different metrics supported by them:Google Search Console You can monitor the following using the Google Search Console:
- Internal and external links
- Mobile usability
- Top Keyword queries
- User clicks and impressions
- Click-through Rate, etc
- Audience Demographic
- User time spent on the website
- Bounce Rate
- Customer Acquisition and Return of Investment
- Webpage performance, etc