by dwatts@waynation.com | May 15, 2022 | Digital Advertising, Targeted Display
E-commerce has grown rapidly since the start of 2020 as consumers embraced the efficiency and convenience of online shopping. The channel shows no signs of slowing down, with e-commerce sales expected to exceed $1 trillion this year. How are advertisers taking...
by dwatts@waynation.com | Feb 27, 2022 | Connected TV, Digital Advertising, OTT, Targeted Display
In the TV buying world, targeting methods often focus on implementing strategies driven by content and/or location. When utilizing WAY Nation Solutions’ unique combination of targeting capabilities, TV advertisers can do exactly that or can go even further and...
by dwatts@waynation.com | Feb 20, 2022 | Digital Advertising, Political Advertising, Targeted Display
Political campaigns resist tactical evolution, especially if their tactics helped them win, and especially when those perceived tactics have a perceived value of helping them win again. Why? Campaigns have stakeholders – consultants, candidates, and staff – who hold...
by dwatts@waynation.com | Feb 6, 2022 | Customer Journey, Digital Advertising, Targeted Display
Targeted Display allows marketers to place digital advertisements in front of a specific audience while browsing publisher websites. Like traditional advertising, relevant banner ads are used to influence brand awareness, improve impressions, and generate conversion....
by dwatts@waynation.com | Jan 29, 2022 | Business, Digital Advertising, PPC, SEO, Targeted Display
So, you’re ready to take the next step for your business and propel your marketing strategies to the next level? Using digital marketing services is an obvious choice.After all, there are over 300 million internet users in North America alone! It’s no wonder that...
