by dwatts@waynation.com | Mar 13, 2022 | Customer Journey, Local SEO, Reviews, Website
Ever wondered how consumers choose local service providers? See what research says about why consumers choose a business over its competitor. Every day, across America and around the world, people turn to search engines to find answers for their most pressing needs....
by dwatts@waynation.com | Feb 27, 2022 | Business, Customer Journey, Google My Business, Reviews, SEO
We all know and love Google’s business platform—best known as Google My Business (GMB) and now rebranded as Google Business Profile (GBP). This tool is a fan favorite in local search, and for good reason. It has a wide variety of features that can be used to our...
by dwatts@waynation.com | Aug 30, 2021 | Customer Journey, Google My Business, Local SEO, Reviews
Approximately 22% of customers will leave a business after receiving just one negative review, whereas around three negative reviews can drive away 59% of customers. Reviews assist consumers in making quick decisions about purchases in their research by providing a...
by dwatts@waynation.com | Aug 17, 2020 | Reviews
When talking about reputation management, we often focus on negative reviews & the impact they have on our businesses. Therefore, it’s no surprise that there are more people searching for guides on negative review responses rather than positive ones. But just as...
by dwatts@waynation.com | Jun 8, 2020 | Digital Advertising, Reviews, Website
You Have A Product Or Service, But Nobody Cares Until You Tell Them As explained throughout the WAY Nation Solutions blog, placing your business online helps your business gain new customers. Therefore, placing your business online helps your business succeed. On the...
by dwatts@waynation.com | Apr 25, 2020 | Google My Business, Reviews
On March 20th, 2020, Google announced that they would begin rolling out changes to some of its Google My Business (GMB) functionality. What began as a suspension of reviews and Q&A, has turned into a larger issue, impacting most functionality on GMB. In...
