by dwatts@waynation.com | Nov 7, 2021 | Google My Business, Local SEO
Google My Business is now known as Google Business Profile as Google migrates features to Maps and Search. Google is also rolling out more support for managing your business profile directly in Google Search and Maps.Google is renaming Google My Business to Google...
by dwatts@waynation.com | Oct 24, 2021 | Local SEO, SEO, Website
Search engine optimization (SEO) is the practice of increasing traffic to a website by obtaining high-ranking placements in the search results page of a search engine (SERP) — like Google, Bing, and Yahoo. Although SEO is a broad term, there are basically two types of...
by dwatts@waynation.com | Oct 4, 2021 | Digital Advertising, Local SEO, SEO, Website
At a time when eCommerce took off during the 1990s, the measurement of web traffic was first seen as the most significant means of deciding a website’s prominence. As advanced marketers got savvier, breaking down a website’s popularity and visibility turned out to be...
by dwatts@waynation.com | Sep 27, 2021 | Customer Journey, Google My Business, Local SEO, Reviews, SEO, Website
Let’s get straight to it—what is local SEO…and why should you care? Local SEO stands for “local search engine optimization”, and as any business knows, attracting local customers can be key to success or failure: They’re easier (and therefore cheaper) to reach...
by dwatts@waynation.com | Sep 7, 2021 | Customer Journey, Google My Business, Local SEO, SEO, Website
We’re going to explore what we mean when we say ‘keywords’, and think about some of the concepts to keep in mind when putting together our own list of keywords. Why keyword research is important Keyword research is vital for successfully being found online. It heavily...
by dwatts@waynation.com | Aug 30, 2021 | Customer Journey, Google My Business, Local SEO, Reviews
Approximately 22% of customers will leave a business after receiving just one negative review, whereas around three negative reviews can drive away 59% of customers. Reviews assist consumers in making quick decisions about purchases in their research by providing a...
