by dwatts@waynation.com | Feb 27, 2022 | Business, Customer Journey, Google My Business, Reviews, SEO
We all know and love Google’s business platform—best known as Google My Business (GMB) and now rebranded as Google Business Profile (GBP). This tool is a fan favorite in local search, and for good reason. It has a wide variety of features that can be used to our...
by dwatts@waynation.com | Feb 13, 2022 | Digital Advertising, Google My Business, Local SEO, SEO, Website
About one in five businesses say their main website issue is low traffic. Meanwhile, about 70% of traffic is directed through Google. With a strong website marketing strategy, you can reach customers as they search for your business.Here are 8 ways you can promote...
by dwatts@waynation.com | Jan 17, 2022 | Google My Business, Local SEO
Should a realtor use their home address or the office address? Real estate agents should almost always use their home address and avoid using the office address for their brokerage. If you’re worried about privacy, Google has it set up so that you can hide your...
by dwatts@waynation.com | Nov 7, 2021 | Google My Business, Local SEO
Google My Business is now known as Google Business Profile as Google migrates features to Maps and Search. Google is also rolling out more support for managing your business profile directly in Google Search and Maps.Google is renaming Google My Business to Google...
by dwatts@waynation.com | Oct 31, 2021 | Customer Journey, Digital Advertising, Google Ads, Google My Business, PPC
Google Local Search Ads (also known as Google Local Service Ads) are pay-per-lead ads that appear at the top of the search results, above organic results and traditional Google Ads. To be included, a business must first pass a screening process that involves...
by dwatts@waynation.com | Sep 7, 2021 | Customer Journey, Google My Business, Local SEO, SEO, Website
We’re going to explore what we mean when we say ‘keywords’, and think about some of the concepts to keep in mind when putting together our own list of keywords. Why keyword research is important Keyword research is vital for successfully being found online. It heavily...
