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How to Use Keywords to Optimize Your Google Business Profile

How to Use Keywords to Optimize Your Google Business Profile

by dwatts@waynation.com | Feb 27, 2022 | Business, Customer Journey, Google My Business, Reviews, SEO

We all know and love Google’s business platform—best known as Google My Business (GMB) and now rebranded as Google Business Profile (GBP). This tool is a fan favorite in local search, and for good reason. It has a wide variety of features that can be used to our...
8 Tips to Increase Traffic to Your Website

8 Tips to Increase Traffic to Your Website

by dwatts@waynation.com | Feb 13, 2022 | Digital Advertising, Google My Business, Local SEO, SEO, Website

About one in five businesses say their main website issue is low traffic. Meanwhile, about 70% of traffic is directed through Google. With a strong website marketing strategy, you can reach customers as they search for your business.Here are 8 ways you can promote...
Google Business Profile Tips for Real Estate Agents

Google Business Profile Tips for Real Estate Agents

by dwatts@waynation.com | Jan 17, 2022 | Google My Business, Local SEO

Should a realtor use their home address or the office address? Real estate agents should almost always use their home address and avoid using the office address for their brokerage.  If you’re worried about privacy, Google has it set up so that you can hide your...
What do the changes to Google My Business Mean to Your Business?

What do the changes to Google My Business Mean to Your Business?

by dwatts@waynation.com | Nov 7, 2021 | Google My Business, Local SEO

Google My Business is now known as Google Business Profile as Google migrates features to Maps and Search. Google is also rolling out more support for managing your business profile directly in Google Search and Maps.Google is renaming Google My Business to Google...
How to Use Google Local Service Ads for Your Business

How to Use Google Local Service Ads for Your Business

by dwatts@waynation.com | Oct 31, 2021 | Customer Journey, Digital Advertising, Google Ads, Google My Business, PPC

Google Local Search Ads (also known as Google Local Service Ads) are pay-per-lead ads that appear at the top of the search results, above organic results and traditional Google Ads. To be included, a business must first pass a screening process that involves...
What are Keywords and Why are They So Important?

What are Keywords and Why are They So Important?

by dwatts@waynation.com | Sep 7, 2021 | Customer Journey, Google My Business, Local SEO, SEO, Website

We’re going to explore what we mean when we say ‘keywords’, and think about some of the concepts to keep in mind when putting together our own list of keywords. Why keyword research is important Keyword research is vital for successfully being found online. It heavily...
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