by dwatts@waynation.com | Mar 29, 2021 | Digital Advertising, Google Ads, PPC
What’s the first thing most consumers do when they’re looking to find a new business, get an answer to a question, or solve a problem? They go to a search engine for answers and advice. You want your business to have a presence on these search engines so that they...
by dwatts@waynation.com | Sep 14, 2020 | Google Ads, PPC
Does it feel like you’re lightning money on fire when running Google Ads? I’m asking because I know it sure felt like that for me when I started running paid ads. I’d sit down full of hope and optimism. Do my keyword research. Look at some...
by dwatts@waynation.com | Jul 19, 2020 | Google Ads, PPC, SEO
For many in the Digital Marketing space, this is the ultimate question when it comes to determining the value of SEO (organic search rankings) and even Local SEO (Google Maps / Google local search results) vs. Google Ads. From my experience the answer is simple (and...
by dwatts@waynation.com | Jun 15, 2020 | Google Ads, PPC
While there are different types of campaigns that you can run on the Google Ads platform, the platform as a whole has unique benefits that should interest you as a business owner. 1. Purchase Intent One of the primary benefits of the Google Ads platform is that its...
