by dwatts@waynation.com | Oct 31, 2021 | Customer Journey, Digital Advertising, Google Ads, Google My Business, PPC
Google Local Search Ads (also known as Google Local Service Ads) are pay-per-lead ads that appear at the top of the search results, above organic results and traditional Google Ads. To be included, a business must first pass a screening process that involves...
by dwatts@waynation.com | Sep 19, 2021 | Digital Advertising, Google Ads, PPC
PPC marketers are often tempted to follow whatever platforms recommend as best practices, but too often these approaches hurt more than help. Ad platform interfaces pummel PPC advertisers with recommendations. Articles proliferate across the web proclaim the ideal...
by Alaina Nelson | Aug 22, 2021 | Digital Advertising, Google Ads, PPC
What’s better than free? How about getting $10,000 worth of Google Ads? Yep, you read that correctly! If you are a non-profit, the Google Ads Grant is a no-brainer for your organization. What is the Google Ads Grant? The Google Ads Grant is money available for...
by dwatts@waynation.com | Jul 25, 2021 | Digital Advertising, Google Ads, PPC
In today’s blog, learn the four questions you must answer to find out if Google Search Ads are a good option for your business. Deciding to advertise with Google Ads can be a daunting step for any small-to-medium-sized business. Frankly, Google doesn’t do a good...
by dwatts@waynation.com | Jun 7, 2021 | Customer Journey, Digital Advertising, Google Ads, PPC
How many times a day do you search for something online? Google processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. Paid search advertising capitalizes on...
by dwatts@waynation.com | May 3, 2021 | Digital Advertising, Google Ads, Google My Business
Brick and mortar businesses that rely on traditional advertising methods are beginning to realize that digital marketing is needed in today’s day and age especially as COVID began to hit. Are you one of these businesses? Maybe you are wondering what you can do to meet...
