by dwatts@waynation.com | Jun 26, 2022 | Google Ads, PPC
Beginning July 1st for Google, and August 29th for Microsoft, Responsive Search Ads (RSAs) will be the only ad type available. Both Google and Microsoft have announced that they will be removing the ability to create and edit Expanded Text Ads. As of July 1st for...
by dwatts@waynation.com | Apr 24, 2022 | Google Ads, Google Ads Grant
In this week’s blog, we will be discussing some things to consider when utilizing Google Ad Grants for Churches. The first tip is: UNDERSTANDING QUALITY VS. QUANTITY Churches using the Google Ad Grant may assume the main goal of the grant is more clicks to the...
by dwatts@waynation.com | Apr 17, 2022 | Business, Digital Advertising, Google Ads, PPC
Tired of underperforming B2B Google Ads campaigns? Use these tips to get in front of the right audience and achieve your desired results. It comes as no surprise that when sourcing products and services, B2B customers – like the rest of the world – find them online....
by dwatts@waynation.com | Apr 10, 2022 | Digital Advertising, Google Ads, PPC
Harnessing the full potential of Google Ads is easier said than done, especially if you’re a small business owner who is new to online advertising.But make no mistake — overcoming the challenges of using Google Ads is more than worth your while. Cultivating effective...
by dwatts@waynation.com | Jan 9, 2022 | Digital Advertising, Google Ads, Local SEO, SEO
In a perfect world, you’d have a marketing budget for both Google Ads and SEO, but unfortunately, that’s not the world most small business owners live in! We always recommend pursuing both SEO and Google Ads for businesses that can afford it, but there’s a certain...
by dwatts@waynation.com | Dec 4, 2021 | Customer Journey, Digital Advertising, Google Ads, PPC
Today’s customer experience starts before walking into a store. Consumers are well-informed and they spend more time researching products and services online. They’re also impatient and expect an immediate response to their needs. If your business isn’t online, you...
