by dwatts@waynation.com | Jun 20, 2022 | Connected TV, Digital Advertising
School’s out for summer! You know what that means? Families will spend more time consuming family-oriented content together. The summer months create a unique opportunity for reaching co-viewers. Learn how WAY Nation Solutions helps advertisers reach co-viewing...
by dwatts@waynation.com | May 15, 2022 | Digital Advertising, Targeted Display
E-commerce has grown rapidly since the start of 2020 as consumers embraced the efficiency and convenience of online shopping. The channel shows no signs of slowing down, with e-commerce sales expected to exceed $1 trillion this year. How are advertisers taking...
by dwatts@waynation.com | Apr 17, 2022 | Business, Digital Advertising, Google Ads, PPC
Tired of underperforming B2B Google Ads campaigns? Use these tips to get in front of the right audience and achieve your desired results. It comes as no surprise that when sourcing products and services, B2B customers – like the rest of the world – find them online....
by dwatts@waynation.com | Apr 10, 2022 | Digital Advertising, Google Ads, PPC
Harnessing the full potential of Google Ads is easier said than done, especially if you’re a small business owner who is new to online advertising.But make no mistake — overcoming the challenges of using Google Ads is more than worth your while. Cultivating effective...
by dwatts@waynation.com | Mar 19, 2022 | Digital Advertising
Not seeing results from your marketing campaigns? If you’re looking for a sign that your digital marketing could use a makeover, check out this list. One of the surest signs that your digital marketing is falling flat is if you’re not seeing the results you want from...
by dwatts@waynation.com | Feb 27, 2022 | Connected TV, Digital Advertising, OTT, Targeted Display
In the TV buying world, targeting methods often focus on implementing strategies driven by content and/or location. When utilizing WAY Nation Solutions’ unique combination of targeting capabilities, TV advertisers can do exactly that or can go even further and...
