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Google Search Console Vs Google Analytics: 4 Critical Factors
At a time when eCommerce took off during the 1990s, the measurement of web traffic was first seen as the most significant means of deciding a website’s prominence. As advanced marketers got savvier, breaking down a website’s...
What Is Local SEO?
Let’s get straight to it—what is local SEO...and why should you care? Local SEO stands for “local search engine optimization”, and as any business knows, attracting local customers can be key to success or failure: They’re easier (and therefore cheaper) to reach...
When Best Practices for PPC May Not Be Best for YOUR Business
PPC marketers are often tempted to follow whatever platforms recommend as best practices, but too often these approaches hurt more than help. Ad platform interfaces pummel PPC advertisers with recommendations. Articles proliferate across the web proclaim the ideal...
What are Keywords and Why are They So Important?
We’re going to explore what we mean when we say ‘keywords’, and think about some of the concepts to keep in mind when putting together our own list of keywords. Why keyword research is important Keyword research is vital for successfully being found online. It heavily...
9 Ways to Respond to Negative Reviews Online
Approximately 22% of customers will leave a business after receiving just one negative review, whereas around three negative reviews can drive away 59% of customers. Reviews assist consumers in making quick decisions about purchases in their research by providing a...
What is a Google Ad Grant…and how to get one
What’s better than free? How about getting $10,000 worth of Google Ads? Yep, you read that correctly! If you are a non-profit, the Google Ads Grant is a no-brainer for your organization. What is the Google Ads Grant? The Google Ads Grant is money available for...