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Your Top Google My Business Questions Answered
Google My Business (GMB) is a necessity for businesses that want to be found in local searches. We often discuss with our clients the importance of developing a comprehensive Google My Business strategy and how to leverage your listing to not only find new customers...
Success online is about more than just a website
An online presence starts with a website, but what good is a destination if nobody arrives? A few years ago, all a business had to do to get found online was get a website and do some SEO. Those days are long gone. Your business needs to be found everywhere people are...
Display Advertising Tips: 9 Ideas for Running a Successful Ad Campaign
You know those image-based ads that show up on most websites? Sometimes they are animated, sometimes they flash different colors, sometimes they follow you around from one webpage to another... You're looking at toys for your dog online and suddenly you're seeing...
Should I use Facebook™ Ads or Google Ads?
What’s the difference between Facebook™ Ads and Google Ads? Which should you use in your business? It’s a question I’m asked on a regular basis when I sit down with business owners to help them with their marketing: “Which ad platform should I use?” Well here’s the...
SEO Mythbusters
Having spent years in the SEO space, we’ve seen a lot of changes as Google continues to innovate and make its algorithm more user friendly. Ultimately that’s the goal of SEO, to improve your website in the eyes of Google so it shows up higher in the search results....
Cyber Monday 2020
Do you know what today is? Well, of course, it’s Cyber Monday. If you didn’t know by the tons of ads, emails, and texts you have received over the past few days, just take a look at the productivity of your staff today. Most estimates say that employees will be about...
Are you lighting money on fire with your Google Ads?
Does it feel like you're lightning money on fire when running Google Ads? I'm asking because I know it sure felt like that for me when I started running paid ads. I'd sit down full of hope and optimism. Do my keyword research. Look at some competitor's ads. Work...
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