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When Best Practices for PPC May Not Be Best for YOUR Business
PPC marketers are often tempted to follow whatever platforms recommend as best practices, but too often these approaches hurt more than help. Ad platform interfaces pummel PPC advertisers with recommendations. Articles proliferate across the web proclaim the ideal...
What are Keywords and Why are They So Important?
We’re going to explore what we mean when we say ‘keywords’, and think about some of the concepts to keep in mind when putting together our own list of keywords. Why keyword research is important Keyword research is vital for successfully being found online. It heavily...
9 Ways to Respond to Negative Reviews Online
Approximately 22% of customers will leave a business after receiving just one negative review, whereas around three negative reviews can drive away 59% of customers. Reviews assist consumers in making quick decisions about purchases in their research by providing a...
What is a Google Ad Grant…and how to get one
What’s better than free? How about getting $10,000 worth of Google Ads? Yep, you read that correctly! If you are a non-profit, the Google Ads Grant is a no-brainer for your organization. What is the Google Ads Grant? The Google Ads Grant is money available for...
10 Simple Steps to Improve Your Local SEO
You’re on vacation, walking around and exploring the sites, and suddenly get the urge for a coffee. What do you do? You take out your phone. Google “coffee shop near me” and are met with a list of locations for the closest coffee shops in the area. You choose one and...
What The Heck Are Citations and Why Are They So Important?
If you find yourself doing a lot of research about how to make your business able to be found easier online you've probably a lot about "citations". Now, I’m sure you’re wondering, "well, what does that mean?" To say it simply, your citations are your different online...