by dwatts@waynation.com | Oct 11, 2021 | Uncategorized
Here at WAY Nation Solutions we try to provide well rounded content to help our readers be better informed to be better at business and better at life. This week’s blog doesn’t talk about Digital Marketing but another topic that is pretty much just as important....
by dwatts@waynation.com | Oct 4, 2021 | Digital Advertising, Local SEO, SEO, Website
At a time when eCommerce took off during the 1990s, the measurement of web traffic was first seen as the most significant means of deciding a website’s prominence. As advanced marketers got savvier, breaking down a website’s popularity and visibility turned out to be...
by dwatts@waynation.com | Sep 27, 2021 | Customer Journey, Google My Business, Local SEO, Reviews, SEO, Website
Let’s get straight to it—what is local SEO…and why should you care? Local SEO stands for “local search engine optimization”, and as any business knows, attracting local customers can be key to success or failure: They’re easier (and therefore cheaper) to reach...
by dwatts@waynation.com | Sep 19, 2021 | Digital Advertising, Google Ads, PPC
PPC marketers are often tempted to follow whatever platforms recommend as best practices, but too often these approaches hurt more than help. Ad platform interfaces pummel PPC advertisers with recommendations. Articles proliferate across the web proclaim the ideal...
by dwatts@waynation.com | Sep 7, 2021 | Customer Journey, Google My Business, Local SEO, SEO, Website
We’re going to explore what we mean when we say ‘keywords’, and think about some of the concepts to keep in mind when putting together our own list of keywords. Why keyword research is important Keyword research is vital for successfully being found online. It heavily...
