by Dan Watts | Sep 27, 2021 | Customer Journey, Google My Business, Local SEO, Reviews, SEO, Website
Let’s get straight to it—what is local SEO…and why should you care? Local SEO stands for “local search engine optimization”, and as any business knows, attracting local customers can be key to success or failure: They’re easier (and therefore cheaper) to reach...
by Dan Watts | Sep 19, 2021 | Digital Advertising, Google Ads, PPC
PPC marketers are often tempted to follow whatever platforms recommend as best practices, but too often these approaches hurt more than help. Ad platform interfaces pummel PPC advertisers with recommendations. Articles proliferate across the web proclaim the ideal...
by Dan Watts | Sep 7, 2021 | Customer Journey, Google My Business, Local SEO, SEO, Website
We’re going to explore what we mean when we say ‘keywords’, and think about some of the concepts to keep in mind when putting together our own list of keywords. Why keyword research is important Keyword research is vital for successfully being found online. It heavily...
by Dan Watts | Aug 2, 2021 | Digital Advertising, SEO, Website
Most businesses are finally trending in the right direction after more than a year of lockdowns, mask mandates, restrictions, and consumer hesitancy. Consumer optimism has been steady, and there are welcome signs of discretionary spend recovery. But, despite the...
by Dan Watts | Jul 25, 2021 | Digital Advertising, Google Ads, PPC
In today’s blog, learn the four questions you must answer to find out if Google Search Ads are a good option for your business. Deciding to advertise with Google Ads can be a daunting step for any small-to-medium-sized business. Frankly, Google doesn’t do a good...
