About one in five businesses say their main website issue is low traffic. Meanwhile, about 70% of traffic is directed through Google. With a strong website marketing strategy, you can reach customers as they search for your business.
Here are 8 ways you can promote your website to attract more visitors in 2022. With these online marketing strategies, you can boost your brand’s visibility.
As more people see your business and the value you can offer, they could start visiting your site to learn more.
Expand your reach and generate more traffic than ever before. Get started with these 8 digital marketing strategy tips today!
1. Improve the User Experience
Give visitors a reason to visit your website in the first place. Otherwise, they might leave before they explore your content. If visitors leave without clicking around, it could cause a high bounce rate.
A high bounce rate will cause your rankings on search engine result pages (SERPs) to drop. Lower rankings can hurt your chance of generating traffic in the future.
Instead, take the time to offer a good user experience on your site. A good UX indicates your site is easy to use, explore, and interact with.
About 88% of online shoppers won’t return to a site that has bad UX. Meanwhile, 70% of online businesses fail due to bad visibility. Unfortunately, only 55% of businesses bother with UX testing.
Google priorities websites that offer a good UX, too. In fact, Google created its Core Web Vitals (user-centric ranking factors) for this purpose. Appealing to the Core Web Vitals and improving your site’s UX can boost your SERP rankings.
Then, you can rank ahead of competitors and start generating more website traffic.
To improve the UX on your site, start by:
- Speeding up page load times
- Compressing images
- Removing unnecessary third-party scripts
- Adding an SSL certificate for security
- Ensuring your site is mobile-friendly
- Simplifying all forms
- Adding white space
- Improving the navigation
Making these changes can benefit the rest of your online marketing strategy. You’ll have an easier time promoting your website in the future.
2. Optimize Your Google Business Profile Listing
Make it easier for consumers to find your business online. Start by updating your Google Business Profile (GBP) listing. This listing appears in the top right corner of SERPs.
You can gain more search engine real estate to ensure people find you online. When they search for your offerings, your GMB listing could appear.
Your listing displays important information, including a direct link to your business. It also gives consumers easy access to your:
- Phone number
- Business hours
- Frequently asked questions
It’s free to set up your GBP listing. Make sure the information is updated and accurate. Keep your listing fresh by posting new photos, videos, and updates throughout the year.
Don’t forget to ask happy customers to post reviews about your small business, too.
3. Use On-Page SEO
One of the easiest ways to promote your website online is through search engine optimization (SEO). SEO will help your web pages and posts rank higher on SERPs. Remember, higher rankings will ensure consumers can find your website online.
Your website will appear based on their search queries.
Start by researching your target audience and gathering keyword research. Then, you can optimize your site using on-page SEO. Make sure each page and post has its own focus keyword.
Add your focus keyword to the:
- Page title
- An H1 header
- Body text
- Image file name
- Image alt text
- Meta description
Consider working with an experienced SEO agency like WAY Nation Solutions for help with optimization.
4. Start Blogging
You can also boost your SEO rankings for a range of keywords by blogging.
Create high-quality blog posts that offer consumers helpful information they can’t find anywhere else. You can create articles, infographics, videos, or use other formats to engage your audience.
Consumers will see your blog posts online. They can click a link to your website, helping you generate more traffic.
5. Build Backlinks
Backlinks are links to your website that appear on other sites. Building backlinks (also known as Citations) can benefit your online marketing strategy and SEO rankings. You can expand your reach online by appearing on other websites.
You can start generating backlinks by posting high-quality content other websites will want to share with their audience. Otherwise, consider guest blogging.
6. Use Email Marketing
Email marketing will help you keep your audience engaged. You can promote your small business and attract visitors to your website.
Add a form to your site encouraging people to sign up for your newsletter. Then, share your blog posts or exclusive links to deals.
7. Use PPC Advertising
Pay-per-click (PPC) advertising can help you appear on SERPs, other websites, and social media platforms. You can create both text and display ads to reach consumers based on demographics and keywords.
8. Learn From Your Analytics
Once you start using these website marketing tactics, review the analytics from your efforts. Determine which strategies are working and which fail to generate traffic.
Then, make adjustments to your strategy to avoid wasting time and resources.
Help more people find your website than ever before! Start using these 8 easy ways to promote your website online. As more people visit your site, you’ll have the chance to generate more leads and sales.
Your ROI will improve, setting your small business up to grow.
Need help strategizing? We’re happy to help.