5 Ways a Strategic Partnership with a Digital Agency Can Help Small Businesses Grow

Most businesses are finally trending in the right direction after more than a year of lockdowns, mask mandates, restrictions, and consumer hesitancy. Consumer optimism has been steady, and there are welcome signs of discretionary spend recovery. But, despite the positive outlook, the marketplace is still rocky and vulnerable. Nobody knows exactly what the future holds, especially with the continued risk of new case surges and more contagious variants on the rise. Businesses aren’t out of the woods yet. This is where marketing agencies like WAY Nation Solutions are here  to become a valuable strategic partner and help small businesses like yours to navigate these uncertain times and changes. Here are five reasons you should consider partnering with WAY Nation Solutions:

1. Free Up Valuable Time & Resources for the Business

A recenet CallRail survey revealed that the two greatest roadblocks for business owners to create a marketing plan were time and budget:
  • 44% of respondents said they were too pressed for time, overwhelmed with running the business and had no budget to hire anyone.
  • 74% said they would rather spend their time on primary business responsibilities than on marketing. Many entrepreneurs operate with a DIY mindset and try to juggle too many tasks on their own.
WAY Nation Solutions brings more experience to the table while also freeing up an owner’s invaluable time for other important tasks that may have fallen by the wayside.

2. Monitor Trends & Make Experience-Based Recommendations

COVID-19 took the market by storm. Most businesses didn’t know what to expect, and then they found themselves floundering to navigate the new market. While we still faced those same challenges, we have the added benefit of years of marketing experience to help us make strategic decisions. 81% of small business owners said that having a Digital marketing strategy was critical to the success of their business during the COVID-19 pandemic. A strategy grounded in long-term experience can mean the difference between survival and demise. If businesses aren’t focusing on smart marketing, they’re missing out on revenue.

3. Reduce Extra Payroll Costs While Gaining More Resources

67% of survey respondents said they wish they’d hired a marketing agency rather than hiring internally. A common misconception is that hiring in-house is cheaper and solves an immediate need. But that isn’t usually factoring in the added costs for recruiting, onboarding, training, and then retaining the employee with extra expenses such as health insurance, retirement plan matches, vacation and sick days, payroll taxes, life insurance, disability coverage, tuition reimbursement, and more. When it’s all said and done, hiring a new employee usually totals 1.25 to 1.4 times the base salary range, plus the time invested in training the new person and familiarizing them with the business. And if the employee ends up leaving? There goes a huge investment. Even if an outside Digital agency seems more expensive, it’s often a more cost-effective solution than hiring in-house, not to mention the added benefits of having an expert team on call with many additional resources and manpower available.

4. Modernize the Marketing Strategy

We live in a fast-paced market. New apps, trends, SEO updates, and best practices are constantly coming and going. Are small business owners able to stay on top of it all and maintain efficient conversion rates? A modern Digital marketing strategy utilizes inbound marketing techniques, such as high-performing web content, in addition to the more traditional outbound marketing methods, such as commercials and PPC ads. Today’s marketing strategies cover a broad range from keyword research, to graphic design, to omnichannel campaigns, to social media, to call volume, to email, and everything in between, all leading up to data measurement and analysis. To be successful, the person in charge of the marketing efforts needs to be up to date with the most recent marketing techniques. What worked last year or even last month might not be effective today.

5. See Long-Term Results

71% of CallRail’s survey respondents felt that their business was currently positioned for long-term growth and success. But 25% did not feel fully confident about the future of their business. And 4% admitted that if their business continued on its current trajectory, it would eventually fail. Building and maintaining a business requires a long-game strategy in addition to the flexibility needed to overcome short-term problems. Digital agencies bring the outside, objective expertise needed into a business strategy. They look at the big picture and study the market niche to see what competitors are doing and what direction the industry is trending in order to make informed decisions. They also provide vital analytical data so small businesses can better understand and target their audience, see which Digital marketing campaigns resonated, and strategize future campaigns based on past performances. If you would like to see just how cost effecient and cost effective hiring a full service Digital agency like WAY Nation Solutions can be, CONTACT US TODAY for a FREE Consultation.